Oryx Gaming inks Deal with Grand Casino Luzern for Debut in Switzerland
Switzerland’s iGaming industry is newly regulated, creating the perfect opportunity for Pay N Play online casino operators to craft deals or partnerships that monopolize the industry.
Oryx Gaming signed a content deal with the Grand Casino Luzern’s under their new domain mycasino.ch. In fact, Grand Casino Luzern is only the second casino in Switzerland to launch as an online casino operator in this way They follow Grand Casino Baden who unveiled jackpots.ch in August of 2019.
The content agreement between Oryx Gaming and the Grand Casino Luzern is the first to fall under Oryx’s ISO/IEC 27001 Certification. The certification is used as a benchmark for regulation in Switzerland.
The iGaming industry began for the country just over one year ago, in July of 2019, and only allows land-based casinos to obtain an iGaming license for online casino operations. The timeline of events looks to be moving incredibly fast, with jackpots.ch being unveiled just one month later and now mycasino.ch.
The content deal continues the Bragg Gaming Group’s strategy for regulation
The Bragg Gaming Group is successfully creating regulated jurisdictions globally. Now, Switzerland helps further along this growth strategy with this new partnership with Oryx Gaming as an online casino operator.
Players who visit mycasino.ch will have access to Gamomat’s popular games like Crystal Ball and Fancy Fruits. Gamomat is a Germany-based casino games developer.
This is a strong start for both Oryx Gaming and the Grand Casino Luzern as an online casino operator, as there are now just two competitors in the iGaming space for Switzerland.
The content deal with the Grand Casino Luzern comes swiftly off the feet of Oryx Gaming’s previous deal with SoftSwiss.
Mycasino.ch generated £7.38 million in 2019
The figures from the Swiss gambling regulator ESBK show just how much the domain and new partnership under this domain can generate.
Switzerland is seeing a boom in online casino operations, even if the regulation standard is seen as controversial to some. Though it’s arguably fair that for the small European country, enforcing a physical presence ensures revenue for the state.
The iGaming industry, worldwide, is set to generate over £26 billion in 2022. One can only imagine the portion of that dedicated to 2020, alone. We are fast approaching the end of the year and will see those numbers released shortly.