Rush Street Interactive’s PlaySugarHouse.com is being used to launch Pariplay’s online casino game offerings to US players for the first time. Pariplay’s parent company, Aspire Global, marks this launch as part of its global expansion plan.
Pariplay games can now be played in New Jersey via the state’s regulated iGaming market.
Adrian Bailey, Pariplay’s managing director, remarked on the company’s excitement about launching in the US through a partnership with Rush Street Interactive. But his comments don’t stop at the praise. He’s also quoted stating that he recognizes Rush Street Interactive’s success and presence in the states of New Jersey and Pennsylvania. He sees this as a “huge opportunity for our gaming catalog to serve as an extension of RSI’s existing content.”
While this is Pariplay’s first-ever launch in the US, they are certainly keen on keeping the momentum going. We will see if Pariplay’s games become available soon to players in Pennsylvania via PlaySugarHouse.com.
The president of Rush Street Interactive, Richard Schwartz, praised Pariplay’s success in European markets. He anticipates that players in New Jersey will equally love these new games.
Rush Street Interactive’s PlaySugarHouse.com is already a success in the regulated iGaming markets available in the US. They are excited to offer newcomers and frequent players with new experiences and games in addition to the ones they already know and love.
Because Rush Street interactive isn’t replacing any games, there is very little risk on their end. All of the pressure is on Pariplay, now, to keep these games appealing in a market they’ve never sold in before.
This launch is just the beginning for Pariplay in the US. They have their eyes on the Pennsylvania iGaming market in partnership with Rush Street Interactive, as stated by Adrian Bailey. What’s more, Pariplay has been approved to launch its games in West Virginia.
The future is bright for Pariplay in the US. Their shares (STO:ASPIRE) rose by 5.19% just after the announcement.