Push Gaming Continues a Bumper Year with Glitnor Deal
Push Gaming has recently unveiled a new agreement with online casino giant Glitnor that will see its titles, such as the immensely popular Jammin’ Jars and Razor Shark, available on Glitnor’s many brands such as Pay ‘n’ Play-integrated site LuckyCasino, Gambola and Dora Mahjong.
The move, facilitated by Relax Gaming, was welcomed by Push Gaming CEO James Marshall:
“We have challenged ourselves to grow the Push Gaming brand and reach more players than ever this year and our partnership with Glitnor will certainly help us achieve that. The likes of Lucky Casino and Gambola are some of the most exciting casino brands in the industry and we know its players are sure to enjoy getting in on the action with our full portfolio of games.”
Linda Guranova, Games Manager at Glitnor, further embraced the move:
“With quality offerings such as Jammin’ Jars and Razor Shark, we are delighted to have agreed on a deal with Push Gaming. The slots supplier has quickly built up an impressive and extensive portfolio of offerings and our operators are sure to enjoy having them in their collections.”
Adapting for the future
This deal is only the latest in a long line of ambitious initiatives for the Maltese HTML5 development firm which is celebrating its 10th anniversary this year. Alongside similar deals with Genesis Global, GVC Holdings, and William Hill, the company also acquired Game Server Integrations (GSI) at the beginning of the year.
Due to a lot of uncertainness within the industry, Push Gaming is hoping that this acquisition will provide them with more control and stability in their operations as well as allowing them to work on improving the experience for the 2 million+ players that play their popular games.
Regulation is one of the biggest challenges facing the future of the industry but Push Gaming believes that the acquisition will allow them to stay on top of new regulations that may come into force, despite the fast-changing nature of the industry. Streamlining development and keeping it in-house can ensure the efficient development of new titles that stay within any new regulatory demands that may be introduced.
More recently, Push Gaming also agreed to supply its full portfolio of content to prominent iGaming platform provider Rootz. First launched in 2018, Rootz delivers online gaming management with a focus on clever programming and lean but powerful graphics.
Push Gaming was founded in 2010 and published its first HTML5 product, Bonus Beans, in 2015 before finding notoriety with their smash-hit slot game Jammin’ Jams which features funky 70’s music and a kaleidoscopic array of colors. Launched in 2019, Their most recent title, Joker Troupe, has also seen massive success thanks to innovative features such as Hypermode™ that increases the frequency of spins.
Glitnor, the Swedish iGaming giant that possesses an impressive portfolio of operators, has also recently seen a lot of success, boasting impressive earnings in its Q4 earnings call.