SoftSwiss & Golden Race to provide virtual sports betting

The online casino software solution provider SoftSwiss signed a new partnership contract with Golden Race. This contract should see SoftSwiss diversify its portfolio of games with the addition of virtual sports betting titles, which in turn will be distributed to its ever-growing list of online casino resellers and game aggregators.

This partnership does not come as a surprise, given that the two parties involved are fairly important figures in the European gaming industry. Based in Malta, Golden Race is one of the largest cross-platform developers, and distributors of betting solutions for online casinos and virtual sports betting.

Firmly established in the game development and distribution industry since 2006, Golden Race has accumulated hundreds of customers around the world, including several prestigious names such as Quickspin, Play'n Go, and now SoftSwiss.

What are the expected additions?

Already suppliers of more than 9000 casino games, coming from the well-renowned software providers in the industry, SoftSwiss offers a certified multifaceted software solution widely appreciated by Pay N Play online casinos and sports betting operators.

Some of the games found at SoftSwiss casino operators were developed by suppliers such as Amatic Industries, Microgaming, Betsoft Gaming, Netent, NYX, BGaming, and many others. The platform offers classic games like Slot machines, Blackjack, Roulette, Baccarat, and so on. Thanks to this new partnership, operators will be able to provide virtual horse racing, virtual football, 3D Harness racing, and many more.

The global pandemic situation that we are all experiencing now has put a strain on professional sports activities, along with the possibility of placing bets. The fact that many people are confined to their homes without real sport-related entertainment has urged amateurs of sports betting to turn to virtual sports, by lack of better options. With the addition of Golden Race’s portfolio of highly engaging virtual sports betting titles, SoftSwiss hopes to attract new customers in need of some sports betting actions.

What are the challenges?

The harsh competitiveness of the online gaming industry requires a great capacity for innovation on behalf of each player with great ambitions. Any company whose objective is to become a market leader, and to dominate the competition must provide unique and extraordinary products.

In this sense, the management of Softwiss does not hesitate to constantly expand and improve the company's products and solutions. One of the most effective ways to achieve constant growth is by establishing new partners with companies equally performing in their respective sectors.